Why is spending time in shopping malls so popular?

Shopping mall format was developed by Victor Gruen in the mid-1950s and since then there have been built more then 47,000 malls all over the USA. So the popularity of shopping malls is huge.

What is a shopping mall?

A shopping mall is a complex of shops and many other establishments in one or more buildings. Shopping malls in the USA are classified into eight basic types (neighborhood center, community center, regional center, superregional center, fashion/specialty center, power center, theme/festival center and outlet center) according to several key attributes such as size, location, orientation and others. (Wikipedia definition of shopping mall)

Shopping centers nowadays..

Shopping malls are centers of shopping, cultural, business, physical and many other activities and consist of typical components. You can find there many departments and stores for shopping from high end ones to mid-priced fashion favorites ones. There are numbers of various types of fast foods, Cafes and chain restaurants so when you get hungry you can always be sure you will find there your favourite place to eat. And If you have enough of shopping and wish to spent some more time in your favourite mall you can for example choose from other indoor activities such as visiting cinema or fitness and wellness centers which often are a part of shopping malls too. Most of malls also think of whole families. A part of their offer is an entertainment for the little ones such as kids' corners and others.

As you can read almost everyone can enjoy time in US shopping malls and find what they need.

Shopping data and facts...

And at the end of this article I add few interesting facts according to study conducted by The Verde Group, together with the Baker Retailing Initiative at Wharton. The average mall shopper drives nearly 25 miles to the mall of their choice, these shoppers visit five stores per trip; one out of three of them will spend over two hours in the mall and visit eight stores while shopping. Nine out of ten will make a purchase with an average value of $155.

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